Cuir Noir

A visual narrative about tension, desire and control

Creative Image Direction / Analogue Photography 35mm

Brand : Les Soeurs de Noé

OVERVIEW

Some fragrances are not meant to be shown.
They are meant to be felt in the atmosphere between two people.

Cuir Noir explores the invisible tension of attraction through a cinematic series set inside a hotel, a space of intimacy, secrecy, and subtle power.

Rather than presenting the perfume as a product, the series constructs a visual narrative where scent becomes a silent presence within the interaction of two characters.

storytelling visuel

  • Introduces mystery

  • Suspended moment between presence and distance

  • Introduces ritual and subtle gesture

  • He does not look at it, maintaining cinematic tension

  • Function: symbolic presence of the fragrance

  • Creates depth and narrative layering

  • Reinforces the perfume as a silent force in the scene

  • Tension and attraction grow

  • Relationship dynamics start to emerge

  • The central image of the campaign

  • Mystery, intimacy, and control captured

  • Resolution ambiguous, leaving the narrative open-ended

  • confidence and subtle dominance

Visual Language

  • Shot entirely on analog film 35mm

  • Strong contrast, deep blacks, and directional lighting

  • Minimal palette: black, grey, muted tones

  • Graphic compositions emphasizing form, posture, and space

  • Focus on cinematic tension rather than literal storytelling

Creative Territory

Cuir Noir exists at the intersection of:

  • cinematic intimacy

  • sensual tension

  • graphic minimalism

  • dark luxury

  • emotional ambiguity

    The fragrance is never the main focus, it is an invisible force shaping the interaction