Living room with wicker furniture, decorative Buddha statues, and a large glass window showing a view of the ocean and trees outside.

MUSE VILLA

Créer un univers visuel autour d’un lieu.

île Maurice

Creative Direction • Photography • Film • Visual Storytelling

Ceramic tile floor with a wooden step and smooth stones next to a beige wall; a person's bare foot and part of their light-colored pants are visible.

L’ENJEU

Muse Villa avait besoin de plus qu’une série de belles images.

L’enjeu était de définir comment le lieu devait être perçu, ce qu’il devait exprimer, et comment l’architecture, la lumière et l’art de vivre pouvaient se rencontrer pour construire une identité visuelle claire et désirable.

Que devait raconter l’image de Muse Villa ?

Pas seulement la propriété elle-même.

Mais ce que l’on ressent lorsqu’on y séjourne.

L’architecture, la nature environnante, la lumière, les matières et l’expérience du lieu devaient former un tout cohérent.

Woman sitting on a bed with a wooden headboard in a bedroom with a thatched ceiling, one decorative sculpture, and a black and white patterned rug.
Close-up of a stone wall with various textures, shades of gray and brown, and some shadows. There are a few green leaves of a plant visible at the bottom right corner, with a wooden slat fence in the background on the right side.
View of a modern house with sliding glass doors, white shutters, and curtains with a nature motif, overlooking a beach and trees outside.

CONSTRUIRE LA DIRECTION VISUELLE

Collage of images depicting tropical architecture and natural materials at Muse Villa. Includes views of a beachfront terrace with palm trees, earthy pottery, shaded seating areas, lush greenery, water textures, a woman in summer attire, and interior space with woven decor.

La direction visuelle s’est construite autour de la relation entre l’architecture et la lumière.

Plutôt que de traiter la villa comme un lieu à simplement documenter, l’idée était de créer autour d’elle un univers visuel cinématographique, sensoriel et immersif.

Chaque image avait un rôle à jouer dans le récit d’ensemble.

DE LA DIRECTION AU CONTENU

Une fois la direction définie, elle est devenue un cadre pour déterminer ce qui devait être créé.

• Architecture
• Détails
• Lumière
• Art de vivre
• Atmosphère

Ces différents contenus ont été pensés pour fonctionner ensemble et composer une image plus complète de la marque.

Looking up at a wooden outdoor structure with horizontal slats and a vertical support beam, against a partly cloudy sky.
Close-up of water droplets on a black surface with reflections creating bokeh effect.
A neatly made bed with white sheets and pillows, including one decorative pillow with a black leaf pattern, against a wooden headboard with horizontal slats.
A woman in a white bathrobe looking at herself in a bathroom mirror, with her hands clasped near her chest.

UN UNIVERS VISUEL COMPLET

  • Living room with wicker furniture, white curtains with tree design, a Buddha statue near a stone archway, and large glass door showing trees and water outside.
  • A white coffee cup filled with coffee placed on a saucer on a wicker table, with a blurry outdoor background.
  • Close-up of a modern showerhead with water flowing down from multiple small nozzles.
  • Close-up of a beige fabric curtain with embroidered tree and branch designs, hanging outdoors on a patio.
  • A person's hand touching a rustic wooden door with a metal handle. The door is slightly open, with blurred background outside, and sunlight creates shadows on the door.
  • A modern shower with a rain shower head, a handheld shower head, a wall-mounted control panel, small mosaic tile accents, a shelf with soap and shampoo bottles, and a hanging white robe.
  • Modern bathroom with a freestanding bathtub, a large mirror, and a concrete wall. There are two white spherical wall lamps and a wide window above. The photo is taken from a low angle, focusing on the bathtub and sink area.
  • A close-up view of water in a pool or fountain with the edge of a concrete or stone surround visible in the lower right corner.
  • View from a wooden deck or balcony overlooking a beach, with green trees and the ocean in the background. The deck has wooden slats and a railing.
  • A wicker chair with a rounded armrest and woven pattern, placed on a dark wooden floor with a grid pattern of shadows.
  • Close-up of a stainless steel showerhead with water flowing out.
Close-up of a white chair in the foreground, a mirror behind it reflecting a partially open door, a white towel or cloth wrapped around an object, and a sink with a faucet in the background.
Woman in white robe applying makeup to her face in front of a mirror in a modern bathroom.
A bedroom view through a mirror showing a bed with black and white leafy patterned pillows, a white bedspread, a small table with an item on it, and a wall with decorative wood or bamboo sticks.

Film

En parallèle de la photographie, le projet a été développé comme un récit visuel cinématographique.

Le film suit le même rythme émotionnel que les images :

Arrivée → Présence → Connexion → Évasion

Pensé pour le site, les réseaux sociaux et la narration de marque.