CREATIVE IMAGE DIRECTION

A strategic and editorial approach to image-making.

Close-up of a red lipstick tube with dew drops on it, embossed with the brand name 'Dior'.

WHAT I DO

A Creative Direction before the image.

    • Analysis of the brand's DNA and positioning

    • Definition of the visual and narrative intent

    • Creation of a strong editorial concept

    • Mood boards, references, and well-supported aesthetic principles

    • Overall art direction (image, lighting, casting, attitude, pacing)

    • Production of an editorial photo series

    • Direction of films (hero films + Social Media formats)

    • Direction of the set and creative team

    • Editing, color grading, and final rendering

    • Definition of uses (digital, social, print, paid media, press)

    • Duration and distribution territories

    • Adaptation of deliverables according to the media

WHO?

A woman applying La Roche-Posay deodorant to her underarm, smiling with her eyes closed.
A woman with dark hair styled back, wearing dark makeup and a sparkly necklace, lies on a dark surface surrounded by grapevines and fruit, and is dressed in a gold, pleated, off-shoulder gown.
A woman in a shiny black dress standing in front of a carved stone wall, with her right hand resting on her neck and her left hand down, looking to her left.

  • Fashion, Beauty and Skincare brands

  • Jewelry and Fragrance brands

  • Creative directors, agencies and producers

  • Editorial campaigns and long-term content

WHY?

Because a beautiful image without direction builds nothing.

A directed image builds a brand.

This approach enables:

  • A stronger visual identity

  • Improved brand recognition

  • Sustainable and consistent content

  • Real editorial and marketing value