CREATIVE IMAGE DIRECTION

An image is never a starting point, it is the result of a clear intention.

Close-up of a red lipstick tube with dew drops on it, embossed with the brand name 'Dior'.

WHAT I DO

I operate at the intersection of strategy and image to ensure every campaign, editorial, film or product launch strengthens the same visual identity.

    • Analysis of the brand's DNA and positioning

    • Definition of the visual and narrative intent

    • Creation of a strong editorial concept

    • Mood boards, references, and well-supported aesthetic principles

    • Overall art direction (image, lighting, casting, attitude, pacing)

    • Direction & Execution of an editorial photo series

    • Direction of films (hero films + Social Media formats)

    • Direction of the set and creative team

    • Editing, color grading, and final rendering

    • Definition of uses (digital, social, print, paid media, press)

    • Duration and distribution territories

    • Adaptation of deliverables according to the media

THE PROCESS

I guide each project from initial briefing to final delivery, ensuring a coherent and premium visual identity across all photography and film assets.
My structured approach allows brands to translate ideas into striking visuals while maintaining creative consistency.

1 - Creative Image Framework

  • I define the strategic visual intentions:

    Tone, mood, references, and visual rules that will guide the project from concept to execution.

A black and white icon of a paper document with a checkmark at the bottom.

2 - Image Direction Guidelines

  • I translate the framework into actionable visual guidelines:

    Lighting, contrast, textures, composition, and rhythm, ensuring every image aligns with the concept.

A black and white illustration of a person sitting on a stool, playing a drum set.

3 - Editorial Execution

  • When needed, I oversee or execute photography and film, ensuring that the visual framework is applied consistently across all deliverables.

A black and white illustration of a stylized hourglass with a diamond shape in the middle and the word "TIME" on top.

4 - Post-production / Delivery

  • Supervision of editing, grading, and sound design

  • Final validation of assets

  • Ensure visual consistency across all deliverables

This process ensures that every image and frame I create aligns perfectly with the brand’s identity, narrative, and campaign objectives.

It provides clarity, reduces risk, and secures the premium quality and coherence that high-end brands expect.

WHY?

Luxury brands are built on control.

Without a defined Territory : Visual dispersion.

Without a System : Inconsistency.

Without Narrative Structure : Diluted perception.

Strong brands do not simply create.

They repeat with precision.

WHO?

A black and clear glass bottle of Dolce & Gabbana The One perfume with a black cap on a textured gray surface.
A woman with short, slicked-back hair wearing dark lipstick, diamond earrings, bracelet, and rings, posing in a black strapless, shiny dress against a textured gray background.
Close-up of a woman's face focusing on the left side, showcasing detailed makeup, lips, and part of an ornate accessory in her hair.

  • Fashion, Beauty and Skincare brands

  • Jewelry and Fragrance brands

  • Creative directors, agencies and producers

  • Editorial campaigns and long-term content

I often collaborate with brands, agencies and publications on a long-term basis, acting as an external Creative Image Director rather than a project-based supplier.

This ongoing partnership allows for a deeper understanding of the brand’s DNA, stronger creative consistency, and a more refined visual language across photography and film over time.

These collaborations are built around trust, continuity and shared creative ambition.

Working Over Time